Essays on Cognitive Dissonance

Cognitive deflexion http://www.ciadvertising.org/sa/fall_03/adv382J/mbabbott/index.htm viewed, 6 may, 2:27am M. Bruce Abbott, University of Texas in Austin, Sept 2003 Introduction 1957 pronounced the release of the unitary force of work entitled "A Theory of Cognitive discrepancy". Its author, Stanford Professor of Psychology Dr. Leon Festinger detect a tendency for individuals to examine consistency among their attitudes and behaviors (Festinger, 1957). Sometimes a situation arises where attitudes or beliefs and behaviors ar not consistent with individually other - thus bed as dissonance. Festinger states "the existence of dissonance, creation psychologically uncomfortable, will turn over the someone to try to swerve the dissonance and achieve try for" and " when dissonance is present, in increase to trying to reduce it, the somebody will actively fend off situations and information which would likely addition the dissona nce" (Festinger 1957). Therefore, in a g...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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